Why Kim K’s latest body makeup is deeply problematic?​

Shruti Sonal

Shruti is a freelance journalist and poet, who writes about the intersection between gender, politics and art.

It’s 2019 but the cosmetics and beauty industry still continues to use the female body and its imperfections in their quest to generate profit. This time, it’s none other than Kim Kardashian and her line of KKW Beauty Products, which has launched three new items. Set for release by the end of this month, Kim K has launched a new range of body makeup, including liquid body shimmer and a loose shimmer powder. In a tweet announcing the launch, she wrote “I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade.” She went on to post a video that demonstrated how the products help her cover her psoriasis scars.

Continue reading “Why Kim K’s latest body makeup is deeply problematic?​”